I lead senior, global and cross-functional teams to bridge strategy, technology, and operations. My mission is to turn complex ideas into real, measurable outcomes — helping organizations transform, innovate, and move faster toward sustainable growth.

I approach every challenge with a holistic, end-to-end mindset. I look at entire systems, connect the dots, detect the gaps, and design solutions that are not only effective today but resilient for the future. I combine the structure and rigor of the corporate world with the agility, creativity, and experimentation of the startup ecosystem — a dual mindset that allows me to simplify complexity and drive meaningful change.

My work is grounded in honesty, trust, equality, respect, and effort — values that guide every collaboration and decision.
These are also the foundations of innovation, because true progress only happens where trust and curiosity coexist.

Today, at HP, I partner with executive teams to lead change from a global perspective — bringing clarity, direction, and confidence to evolve toward more innovative, collaborative, and sustainable business models.

At the same time, as Co-founder of Facionized, a health-tech startup, I explore how technology, neuroscience, biology, and psychology can help us understand people at a glance — because the future of innovation will always start with a deeper understanding of humans.